5 Key Website Design Points

1. GOAL: Two simple goals:

First, establish trust and credibility and demonstrate value within your target market.

Second, get the prospect interested enough in what you have to say that they give their contact information.

And heres how you do it…

This could be a name and email address or, even better, a full address and phone number.

2. Make the opening view of the website totally compelling.

The screen that your prospects see first should get their attention immediately and pull them in. For example: A place for an attention-grabbing headline that addresses your target market’s top problems.

Just enough space for you to have some compelling copy that shows that you understand your market’s top problems, including solutions and benefits.

3. An offer in order to capture your prospects’ contact information right away.

There should be a mechanism and an offer to capture your prospect’s information as soon as the home page opens. Offering a free white paper, free e-newsletter, or copy of a free interview with a recognised opinion leader in your target market.

Include at least one testimonial that instantly builds your credibility. If there is room, and if you haven’t done it through the above tools, include a statement or brief hook that differentiates you from your competitors in a compelling, meaningful way. i.e. USP.

4. Create the website to be prospect-centric, instead of you-centric.

5. Provide plenty of free, valuable information and offers on the site.

If you need help in evaluating your website, email us at info@eventuscoaching.co.uk and we will be happy to provide you with a free homepage evaluation report worth over £150.